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2LCH

A world of purposeful work. ¡Que milagro!

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Empowering transportation through data: Transit Labs

Transit Labs is a startup working to enable better decision-making in the transportation industry through better access to data and data analysis tools. We worked together to expand on the brand identity through various visuals that help establish the startup as a bold “breath of fresh air” in the industry, and to visualize available data… [Continue Reading]

Brand development for international coffee brand: Bourbon Coffee

Bourbon Coffee is a coffee brand out of Rwanda, and the first African retail coffee brand in the United States. We worked together to update the definition of the brand identity and its application to ensure that everything represents the origin country, Rwanda, in the best light—that is, as the origin of modern, progressive, and superbly cooperative people…. [Continue Reading]

Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

The Red Bandana Bakery is awesome—the goods are delicious, the owner is spirited, and there’s a lot of love and care that goes into every single detail. We worked together to refine the owner’s original logo concept in order to make the various versions of the logo display better across various media, including the storefront, packaging, merchandise,… [Continue Reading]

Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)

To My Door DC is a door-to-door drycleaning company in the Washington, DC area. We worked together to create a brand identity and marketing materials that would properly communicate the company’s innovative approach and quick, efficient, and friendly service. This brandmark visually represents two concepts: seamless pickup and delivery that makes up the core of the service,… [Continue Reading]

Acronym logo makeover: SAS Acupuncture

I really love doing makeovers on existing materials. It’s really energizing for both me and the client when I can take something they have already tried and refine it just a bit to help them say exactly what they’ve been trying to say all along with, say, their logo. This was the case with SAS, an acupuncture practice I helped… [Continue Reading]

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Customize everything || 2lch

Customize everything.

Help your home tell a story with every item. I designed these pillows after being inspired by images of the Sami people in Scandinavia. What beautiful shots. Check them out in the latest Communication Arts Photography Annual.

Stay!

At Bussolati, we work with HSUS’s Animal Sheltering magazine. How cute is their false cover re: subscription renewal??

How to get a free logo from a designer

The post below is my answer to “What are some good ways to get a free logo design?” on Quora. Note that I am in no way advocate for asking for free work, and generally consider it an insult. After joining everyone else in shaking my fists with fury, I’m not going to add to… [Continue Reading]

2lch || Robert California Quote

The unexceptional.

This is a typographic exercise I did about six months ago while still at Bussolati. A great quote from Robert California from The Office (the current season of which I have not watched at all, I’m sad to say). “There’s something about the underdog that really inspires the unexceptional.” Exercise was inspired by Jessica Hische’s… [Continue Reading]

A look back at 2011 identities || 2lch

A look back: various identities developed 2010-2011

Back when I studied at the University of Maryland, I contributed quite a lot of work to various communities around campus. These are some of them. StriderArt was a student startup that aimed to innovate in the art buying and rental markets. Tau Beta Pi is the premier engineering honors society. I served as a… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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