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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

Projects

Here are some of my side projects. I create and maintain these little places on the Internet to practice what I know about PHP/MySQL, front-end development, data science, and the principles of product-mediated behavior change.

twords: becoming a better writer.

twords is a tool to help writers write more. Registered users can set daily writing goals, track how much they accomplish, and ask their buddies to help out. As an added bonus, I give them reports on their habits and implement little tricks here and there to help them smoothly adopt a regular writing routine. Find out more.

Skills and themes:

  • Product-mediated behavior change
  • PHP
  • MySQL
  • Branding
  • Copywriting
  • Webmaster
  • Statistics
  • UX
  • Front-end (HTML/CSS)
  • Habit formation

Bloom! Tracking my skills.

I’m really inspired by the Quantified Self movement, and to give myself a starter toolbox for self-tracking, I built Bloom! Thanks to this little tool I can track what I work on each day, and as time goes on, the data gets visualized by a colorful, blooming set of developing skills. Want to see how I grow? Check it out.

Skills and themes:

  • Product-mediated behavior change
  • PHP
  • MySQL
  • Data visualization
  • Front-end (HTML/CSS)
  • Habit formation

A Quotebot to help shy clients

This was my very first PHP project. It’s not uncommon for me to hear that a potential client doesn’t quite know where to begin budgeting for a design project, and has no idea what the range of estimates would be. In order to facilitate the process, I built a simple quote estimator (or, as I lovingly call it, a Quotebot). Potential clients can anonymously play with different options to see if their budgets are within the appropriate range. Go on, play a little!

Skills and themes:

  • PHP
  • UX
  • Client relationships

An old-school tool to make meetings better

Want to take notes more efficiently? I designed a simple note template to help you focus on ideation and action items. Go ahead, print it out, and have a good meeting.

Skills and themes:

  • Productivity
  • Product-mediated behavior change
  • InDesign

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

TJ’s holiday craftsters.

This time of year, Trader Joe’s shopping bags come decorated with things you can cut out and use during the holidays, like gift tags and patterned garland strips. Cute. Very in line with the brand.

From an ’83 Nat Geo

I love the Ad Council.

A day in the life || 2lch

Схема Дня

Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

2LCH Digital Painting for CD Cover

Creating a Unique Look with Digital Painting: Tom Kielty’s “…Cuz I Had To” CD Cover

Guitarist Tom Kielty reached out to me to see if I could help him create a CD cover with a painterly representation of the tools of his trade—guitars and amps. He was releasing a CD of his work, and wanted his cover to stand out and create a warm, friendly package for his music. Of course… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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© 2026 · Anna Tulchinskaya · ALl rights reserved