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2LCH

A world of purposeful work. ¡Que milagro!

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Designing a website for an author: josephgrammer.com

Joseph Grammer Website

I thought it might be helpful to share my process for creating a website for Joseph Grammer, an author looking to create a platform from which he can grow readership for his fiction and promote his work. There were several challenges present in this project—a limited budget, a lack of precedent, and lack of close familiarity… [Continue Reading]

Designing a book cover: COCOON KIDS by Joseph Grammer

Cocoon Kids by Joseph Grammer cover

  It’s always a pleasure to make art for art. I was really happy to work with Joseph Grammer on his book of short stories. Cocoon Kids is a collection of stories about people from all walks of life and the relationships they find themselves in. There’s a man who isn’t capable of love unless… [Continue Reading]

How I work: designing a cover for Tolstoy’s Anna Karenina

Anna Karenina Cover || 2lch

Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

Death in the Andres book cover

Death in the Andres by Mario Vargas Llosa book cover inspiration || 2lch

First of all, this is a great piece of fiction. Mario Vargas LLosa takes you on a whirlwind exploration of a Peruvian clash of old and new, superstitious and productive, magical and violent. I read this book in one sitting. It’s just a cherry on top that I also really like the cover. It’s strange,… [Continue Reading]

Off-Topic Post of Notable Importance

Happy Anniversary || 2lch

Everybody needs a partner [in crime]. Happy anniversary, Yozhik.

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

2lch || Community Ladders identity

Brand Makeover and Marketing Materials for a Social Enterprise in the Personal Finance Space: Community Ladders

Community Ladders is a great example of an organization that does a great thing on a shoestring budget. We worked together to re-design the brand identity and apply the new visual direction across a variety of materials.        Below is the series of milestone images created for the Facebook page:

Kamikaze recipe, hats off to [now extinct] Santa Fe Cafe in College Park, MD.

District Capital Management Identity by 2lch

District Capital Management Identity

District Capital Management is a DC-area team of top-notch investment and financial planning professionals. The team wanted an edgy logo to represent a fresh but reliable approach to investment services, and the identity I created for them is just that—a play on a traditional bull symbol combined with a compass motif, pointing the way to… [Continue Reading]

Introduction to Reversal Theory and working as a way of caring for someone

Apologies in advance for the length of this post: I’m beginning a new writing habit thanks to the wonderful Deborah of Radiant Media Labs, and I naturally tend to be wordy. And I use a ton of jargon while speaking. I’ll learn to be more concise as I write more. (Side note: I designed the… [Continue Reading]

Tips for graduates || 2lch

5 tips for brave hearts on the edge of new careers (or, “how to get out of bed in the morning”)

I’ve recently been invited to share my experiences with soon-to-be graduates. I guess the reasoning was that I’m still young enough to relate, and supposedly a few years wiser. Also, my career choices have proven me to be just a little crazy, which, for some reason, people find inspiring. So, here are some ideas I’d… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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