Bourbon Coffee is a coffee brand out of Rwanda, and the first African retail coffee brand in the United States. We worked together to update the definition of the brand identity and its application to ensure that everything represents the origin country, Rwanda, in the best light—that is, as the origin of modern, progressive, and superbly cooperative people…. [Continue Reading]
Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD
The Red Bandana Bakery is awesome—the goods are delicious, the owner is spirited, and there’s a lot of love and care that goes into every single detail. We worked together to refine the owner’s original logo concept in order to make the various versions of the logo display better across various media, including the storefront, packaging, merchandise,… [Continue Reading]
Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)
To My Door DC is a door-to-door drycleaning company in the Washington, DC area. We worked together to create a brand identity and marketing materials that would properly communicate the company’s innovative approach and quick, efficient, and friendly service. This brandmark visually represents two concepts: seamless pickup and delivery that makes up the core of the service,… [Continue Reading]
Designing a website for an author: josephgrammer.com
I thought it might be helpful to share my process for creating a website for Joseph Grammer, an author looking to create a platform from which he can grow readership for his fiction and promote his work. There were several challenges present in this project—a limited budget, a lack of precedent, and lack of close familiarity… [Continue Reading]
How can you make your business look professional?
There are many approaches to analyzing the quality of a brand. This one focuses on simplicity—working with clear concepts, one at a time, to create a professional-looking business. Iteration, prioritizing movement over perfection, and thoughtfulness are essential. In a hurry? Download a brand audit worksheet to analyze the health of your current brand » First, let’s… [Continue Reading]