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2LCH

A world of purposeful work. ¡Que milagro!

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Taylor Gourmet

Because I’m a living, breathing human, I love Taylor sandwiches. It’s probably unhealthy how much I love Market Street. I also love their design, the way the menu looks, the feel of the interior. However… What’s up with that kerning? (If you need some practice yourself, reader, play)

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

2lch || Community Ladders identity

Brand Makeover and Marketing Materials for a Social Enterprise in the Personal Finance Space: Community Ladders

Community Ladders is a great example of an organization that does a great thing on a shoestring budget. We worked together to re-design the brand identity and apply the new visual direction across a variety of materials.        Below is the series of milestone images created for the Facebook page:

Anna Karenina Cover || 2lch

How I work: designing a cover for Tolstoy’s Anna Karenina

Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

How to get a free logo from a designer

The post below is my answer to “What are some good ways to get a free logo design?” on Quora. Note that I am in no way advocate for asking for free work, and generally consider it an insult. After joining everyone else in shaking my fists with fury, I’m not going to add to… [Continue Reading]

Still makes me laugh.

This is a postcard ad that I picked up in a Moscow hostel over a year ago. Hiiiilarious.

Tips for graduates || 2lch

Have a good meeting.

How can you challenge yourself to make a tiny improvement to a routine task? While sitting in a meeting last week, I realized that the way people took notes sharply impacted their ability to implement meaningful change after a meeting. That made me wonder if making changes to the note-taking environment (i.e., the paper you… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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© 2026 · Anna Tulchinskaya · ALl rights reserved