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2LCH

A world of purposeful work. ¡Que milagro!

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Aerie Shimmer eau de toilette

Aerie Shimmer eau de toilette packaging inspiration || 2lch

Can you believe this is a perfume sample? This was such a fun little package to hold–reminded me of this one type of candy I’d get sometimes as a kid. However, I need to point out a few things: As much as I loved the package, I’m not sure how it fits with the rest… [Continue Reading]

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Testimonial from Community Ladders

What problems did I help you solve? Anna is a top notch graphic designer, and I very much appreciate how rare that actually is in a very crowded field. But what makes Anna truly special is that she is a storyteller. She uses graphics, colors, and spatial arrangements to convey meaning in ways I never would… [Continue Reading]

Empowering transportation through data: Transit Labs

Transit Labs is a startup working to enable better decision-making in the transportation industry through better access to data and data analysis tools. We worked together to expand on the brand identity through various visuals that help establish the startup as a bold “breath of fresh air” in the industry, and to visualize available data… [Continue Reading]

Tips for graduates || 2lch

5 tips for brave hearts on the edge of new careers (or, “how to get out of bed in the morning”)

I’ve recently been invited to share my experiences with soon-to-be graduates. I guess the reasoning was that I’m still young enough to relate, and supposedly a few years wiser. Also, my career choices have proven me to be just a little crazy, which, for some reason, people find inspiring. So, here are some ideas I’d… [Continue Reading]

Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

2lch || Community Ladders identity

Brand Makeover and Marketing Materials for a Social Enterprise in the Personal Finance Space: Community Ladders

Community Ladders is a great example of an organization that does a great thing on a shoestring budget. We worked together to re-design the brand identity and apply the new visual direction across a variety of materials.        Below is the series of milestone images created for the Facebook page:

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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