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2LCH

A world of purposeful work. ¡Que milagro!

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Aerie Shimmer eau de toilette

Aerie Shimmer eau de toilette packaging inspiration || 2lch

Can you believe this is a perfume sample? This was such a fun little package to hold–reminded me of this one type of candy I’d get sometimes as a kid. However, I need to point out a few things: As much as I loved the package, I’m not sure how it fits with the rest… [Continue Reading]

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

RDH Law Identity || 2lch

RDH Law identity

I’ve had the pleasure to design the logo of a consumer litigation practice in Washington, DC. A local consumer attorney wanted his identity to communicate his friendly personality while maintaining the professional aesthetic expected of legal firms–the resulting identity is warm, approachable, and polished.

Still makes me laugh.

This is a postcard ad that I picked up in a Moscow hostel over a year ago. Hiiiilarious.

Magazine design || 2lch

Magazines shmagazines.

Even I thought I’d never get around to actually posting about what I do at Bussolati Associates. Here’s a very small part: I design some layouts for publications like ACC Docket, the magazine for the Association of Corporate Counsel. It’s a really great publication to work for.

How to Design a Welcome Email

Congratulations, somebody signed up for your offer! Now you need to send them a quick email to thank and welcome them. How can you go about creating this message? There are many different formats a welcome email can take. Here are four approaches: Splash welcome emails What it looks like: A splash email format looks like one large image… [Continue Reading]

Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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