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2LCH

A world of purposeful work. ¡Que milagro!

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Zazz Deals identity

Zazz Deals identity || 2lch

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

Customize everything.

Customize everything || 2lch

Help your home tell a story with every item. I designed these pillows after being inspired by images of the Sami people in Scandinavia. What beautiful shots. Check them out in the latest Communication Arts Photography Annual.

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Great opener.

Archive.

Aerie Shimmer eau de toilette packaging inspiration || 2lch

Aerie Shimmer eau de toilette

Can you believe this is a perfume sample? This was such a fun little package to hold–reminded me of this one type of candy I’d get sometimes as a kid. However, I need to point out a few things: As much as I loved the package, I’m not sure how it fits with the rest… [Continue Reading]

Website maintenance by designer Anna Tulchinskaya

Quick note on fixing a WordPress plugin not working

I was asked to update a website that was previously developed with a poorly-implemented image slider on the home page. The site was originally built with a hard-to-use Flash slider that made a noise any time the images changed, which really annoyed the site owner and visitors. Worse, though, was that the Flash slider did… [Continue Reading]

Herbal Essences is silly

When I first saw these on the shelves, I was a little shocked. I still am. Why is Herbal Essences channeling “preteen sunscreen” in their packaging? Where is the “herbal essence”? I have this weird nostalgia about this brand being my grandma’s favorite shampoo back in the ’90s, and I think she was sold on… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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