District Capital Management is a DC-area team of top-notch investment and financial planning professionals. The team wanted an edgy logo to represent a fresh but reliable approach to investment services, and the identity I created for them is just that—a play on a traditional bull symbol combined with a compass motif, pointing the way to portfolio growth. The sharp corners of the symbol are balanced by a more traditional and solid approach to typography, along with a fresh color palette that places an energetic accent blue next to more subdued and calming tones.
