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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

A pep talk in every drop.

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Thanks for the Vitamin C, watermelon Halls!

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  • Smart move, Barnes and Noble.

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Love || 2lch

Love

Although it’s the only studio class so far to make me feel completely incompetent, I’m going to miss screenprinting. It’s strangely satisfying. I never expected to want to make illustrative work like this, but being in this class unlocked this really weird desire to draw characters. I’m probably not going to do well in that… [Continue Reading]

Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

A day in the life || 2lch

Схема Дня

I don't like you || 2lch

Conversations I could be having in real life

wishsoup

So excited to be working on wishsoup! And thank goodness for the wonderful YourCompany theme, the pre-launch site is coming along splendidly. The project involved the development of a Facebook app with a slightly different branded look. I developed icons for this app, including the following:

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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