Different typefaces (?), same cigarettes (?).

Taylor Gourmet

Because I’m a living, breathing human, I love Taylor sandwiches. It’s probably unhealthy how much I love Market Street. I also love their design, the way the menu looks, the feel of the interior. However… What’s up with that kerning? (If you need some practice yourself, reader, play)

How to Design a Welcome Email

Congratulations, somebody signed up for your offer! Now you need to send them a quick email to thank and welcome them. How can you go about creating this message? There are many different formats a welcome email can take. Here are four approaches: Splash welcome emails What it looks like: A splash email format looks like one large image… [Continue Reading]

Archive.

Dove Deodorant

A little reminder to help your audiences rejoice in the details, even if they’re short-lived in the user experience.

The unexceptional.

This is a typographic exercise I did about six months ago while still at Bussolati. A great quote from Robert California from The Office (the current season of which I have not watched at all, I’m sad to say). “There’s something about the underdog that really inspires the unexceptional.” Exercise was inspired by Jessica Hische’s… [Continue Reading]

Different typefaces (?), same cigarettes (?).

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