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2LCH

A world of purposeful work. ¡Que milagro!

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Hi I’m Anna and I take Bauhaus for granted.

anna-tulch-take-Bauhaus-for-grantedI really do.

A couple of weeks ago, our studio’s co-creative director sent us junior designers to the National Gallery of Art. Our mission was to check out the Bauhaus in print exhibit and report back (aka avoid being bored to death on a slow rainy day in the studio).

I really wanted to come back inspired, ready to design something with a nod to one of the most important movements in graphic design history. Yet I really can’t help but continuously see Bauhaus as…meh. Just meh.

When I was in Berlin, I got to go to the Bauhaus museum. And even there, Bauhaus was just meh. I liked the lightbulbs with wires shaped into wings. That had nothing to do with Bauhaus. It was just cute.

Are young designers like me just spoiled into having no appreciation for the movements that shaped how we (and the rest of the world) think about composition, shape, color and design in general? Or is it really not a big deal? Did I just lose the privilege of thinking of myself as a real designer?

Meh.

Image: Theo van Doesburg, 1883-1931, Grundbegriffe der neuen gestaltenden Kunst, Munich, 1925, National Gallery of Art Library, David K. E. Bruce Fund

 

Yeah, I’m just spoiled.

 

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

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    Universal Home Health Care needed marketing materials to communicate a consistent branded feel and evoke a sense of comfort–focusing on health and energy rather than the difficulties of requiring medical care. A light, cheery color scheme, appropriate imagery, and a clean layout across brochures and information booklets achieved just that.

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    Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

    Different typefaces (?), same cigarettes (?).

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    What problems did I help you solve? Anna helped me develop a visual brand identity for my company and website which has received nothing but complements since our launch. She was able to take my words about what the brand should represent and develop a powerful logo and icons the express the brand ideal. Have… [Continue Reading]

    I heart identity projects.

    Got one brewing in a new-to-me industry! Woohoo.

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
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    • Marketing website for tax advisers: RushTaxes
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    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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