Do not greedily poeticize

Death in the Andres book cover

First of all, this is a great piece of fiction. Mario Vargas LLosa takes you on a whirlwind exploration of a Peruvian clash of old and new, superstitious and productive, magical and violent. I read this book in one sitting. It’s just a cherry on top that I also really like the cover. It’s strange,… [Continue Reading]

Infographic: Emigration of physicians by country of origin (2010)

In 2010, I was part of Sticks + Stones, an international design collaboration between universities in the United States, China, Germany, and Turkey that won a Core77 Design Award. We put together an exhibit in Berlin that invited visitors to contemplate the roles of stereotyping, migration, and immigration in their lives. One of the projects… [Continue Reading]

Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

Zazz Deals identity

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

Fat cats for nine

I went fishing for the first time this weekend, can’t get fish off my mind. Plus there’s something great about fat cats. So there you have my submission for Lettercult‘s Alphabattle: 9. And… HAPPY FATHER’S DAY! We’re grilling up the fish we caught and pigging out on mozzarella asparagus. And my dad’s the bestest.

Do not greedily poeticize

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