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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

From an ’83 Nat Geo

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I love the Ad Council.

Related Posts

  • Brand development for international coffee brand: Bourbon Coffee
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  • Creating a Unique Look with Digital Painting: Tom Kielty’s “…Cuz I Had To” CD Cover
  • Designing a website for an author: josephgrammer.com
  • Designing a book cover: COCOON KIDS by Joseph Grammer

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Anna Karenina Cover || 2lch

    How I work: designing a cover for Tolstoy’s Anna Karenina

    Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

    Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

    Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

    Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

    Global migration patterns || 2lch

    Infographic: Global migration trends, a work in 3D (2010)

    In 2010, I was part of Sticks + Stones, an international design collaboration between universities in the United States, China, Germany, and Turkey. We put together an exhibit in Berlin that invited visitors to contemplate the roles of stereotyping, migration, and immigration in their lives. One of the projects I contributed is a 3D infographic… [Continue Reading]

    The Flingstress || 2lch

    The Flingstress

    One of the most fun projects I’ve ever contributed to is The Flingstress. A while back, a young woman approached me with an idea for a blog. She wanted to (anonymously) write about her adventures and misadventures in dating, and her dream execution of storytelling included a comic strip that would accompany each little tale…. [Continue Reading]

    Thinking of home || 2lch

    Thinking of home

    Things are finally calming down a bit. I’m printing this piece as a poster to hang in the sunny apartment we’ll occupy next year. Saint Petersburg and its people are  so beautiful.

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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