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2LCH

A world of purposeful work. ¡Que milagro!

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Done with undergrad design

I turned in my assigned self-promotional piece, and so was done with my undergraduate art degree. Bittersweet.

Sketchbooks

Sketchbooks

These are hand-bound sketchbooks with a promo sleeve wrapped around the front cover. An envelope holding business cards, a letterhead, and a resume is inserted into the sleeve.

The photos, unfortunately, had to be taken on my phone. The sad part is that it’s the highest-resolution camera available to me at the moment. One day, one day…

Related Posts

  • Brand development for international coffee brand: Bourbon Coffee
  • Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)
  • Creating a Unique Look with Digital Painting: Tom Kielty’s “…Cuz I Had To” CD Cover
  • Designing a website for an author: josephgrammer.com
  • Designing a book cover: COCOON KIDS by Joseph Grammer

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

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    Godzillaaaa!

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    Bussolati sends out a yearly corporate gift to its clients on Valentine’s Day. Each year, the theme is “Bussolati Hearts Our Clients”, consisting of a package with wine and chocolates to say our thanks. I got to develop and design the 2012 interpretation of the theme. This project was a lot of fun–from brainstorming as… [Continue Reading]

    Herbal Essences is silly

    When I first saw these on the shelves, I was a little shocked. I still am. Why is Herbal Essences channeling “preteen sunscreen” in their packaging? Where is the “herbal essence”? I have this weird nostalgia about this brand being my grandma’s favorite shampoo back in the ’90s, and I think she was sold on… [Continue Reading]

    Mmm, monsieur!

    I love my Courbet. Enough to rip out pages from a thrifted art book and frame them.

    Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

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    Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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