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2LCH

A world of purposeful work. ¡Que milagro!

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RDH Law identity

RDH Law Identity || 2lch

I’ve had the pleasure to design the logo of a consumer litigation practice in Washington, DC. A local consumer attorney wanted his identity to communicate his friendly personality while maintaining the professional aesthetic expected of legal firms–the resulting identity is warm, approachable, and polished.

RDH Law Identity || 2lch

RDH Law Identity || 2lch

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Fml

    The crappier the project, the more dubstep I consume. Hmmm… Just something I noticed during a particularly boring couple of hours.

    How can you make your business look professional?

    There are many approaches to analyzing the quality of a brand. This one focuses on simplicity—working with clear concepts, one at a time, to create a professional-looking business. Iteration, prioritizing movement over perfection, and thoughtfulness are essential. In a hurry? Download a brand audit worksheet to analyze the health of your current brand » First, let’s… [Continue Reading]

    Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

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    Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

    2lch || Thoughts on starting out as a freelance writer

    “I’m interested in copywriting. Where should I start?” | Tips for newbie freelance writers

    You love to write. You’re pretty darn good at it. After another painful day at the office, you start to think that perhaps you should give freelancing a shot, try the nights and weekends thing to get your feet wet, and see if you can work for yourself as an independent writer full time one… [Continue Reading]

    Education, Income, and Occupation by Citizenship Status in U.S. (2010) || 2lch

    Infographic: Education, Income, and Occupation in the U.S. (2010)

    The following infographic was created in 2010 based on US Census data estimates (at the time of creation, the 2010 Census data had not been released). The graphic examines differences in education and income levels achieved, as well as differences in occupation, between groups stratified by U.S. citizenship status.

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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