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2LCH

A world of purposeful work. ¡Que milagro!

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Canine Quarterly identity

Canine Quarterly identity || 2lch

Canine Quarterly is a new online magazine catering to metropolitan dog owners. The logo is simple and memorable–and easily transferable among various media.

Canine Quarterly identity || 2lch

Related Posts

  • Brand development for international coffee brand: Bourbon Coffee
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD
  • Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)
  • Acronym logo makeover: SAS Acupuncture
  • District Capital Management Identity

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Thinking of home || 2lch

    Thinking of home

    Things are finally calming down a bit. I’m printing this piece as a poster to hang in the sunny apartment we’ll occupy next year. Saint Petersburg and its people are  so beautiful.

    2lch || YM Magazine Critique

    A look back // YM magazine

    The other day, I started cleaning out the piles of old magazines I’ve accumulated since I was a preteen. I used to love magazines as a medium, and at one point dreamed of being an Editor-in-Chief at some cheeky publication like Radar (which now exists only as RadarOnline.com, a horrifying black hole of pop culture…. [Continue Reading]

    Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

    Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

    Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

    Motivation and the startup || 2lch

    Motivation and the startup

    I’m noticing a few interesting things about myself while working on twords. I’m incredibly motivated by building things that solve problems for people I care about. My favorite little improvements all came from talking to Joe and the kind friends who send me suggestions. I solve their problems, I get a boost of happiness. Easy…. [Continue Reading]

    Telescopic mascara from L’Oréal.

    It’s a little telescope!

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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