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2LCH

A world of purposeful work. ¡Que milagro!

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A look back: various identities developed 2010-2011

A look back at 2011 identities || 2lch

Back when I studied at the University of Maryland, I contributed quite a lot of work to various communities around campus. These are some of them.

A look back at 2011 identities || 2lch

StriderArt was a student startup that aimed to innovate in the art buying and rental markets.

A look back at 2011 identities || 2lch

Tau Beta Pi is the premier engineering honors society.

A look back at 2011 identities || 2lch

I served as a board member and designer for terpAMA, the American Marketing Association chapter of Robert H. Smith School of Business, for two years. During that time, I contributed a wide range of materials, ranging from event fliers, branded stationary, marketing materials, and overall branding for events and conferences. The above is the branding for “From Billboards to Blogs: The Evolution of Marketing,” the undergraduate marketing conference pioneered by terpAMA.

A look back at 2011 identities || 2lch

GreekUs was a student startup working on creating a social network for sorority and fraternity members.

A look back at 2011 identities || 2lch

A look back at 2011 identities || 2lch

As a Fellow in the Design and Innovation in Marketing Fellowship, I contributed the program’s logo–a simple symbol representing out-of-the-box thinking in the typically structured world of businesses.

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  • Acronym logo makeover: SAS Acupuncture
  • District Capital Management Identity

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    2lch Inspiration || Urban Angler

    Weirdly like.

    Stumbled across this while waiting for a friend to get out of a meeting. Love it.  

    Godzilla Illustration || 2lch

    Godzillaaaa!

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    Acronym logo makeover: SAS Acupuncture

    I really love doing makeovers on existing materials. It’s really energizing for both me and the client when I can take something they have already tried and refine it just a bit to help them say exactly what they’ve been trying to say all along with, say, their logo. This was the case with SAS, an acupuncture practice I helped… [Continue Reading]

    Death in the Andres by Mario Vargas Llosa book cover inspiration || 2lch

    Death in the Andres book cover

    First of all, this is a great piece of fiction. Mario Vargas LLosa takes you on a whirlwind exploration of a Peruvian clash of old and new, superstitious and productive, magical and violent. I read this book in one sitting. It’s just a cherry on top that I also really like the cover. It’s strange,… [Continue Reading]

    Joseph Grammer Website

    Designing a website for an author: josephgrammer.com

    I thought it might be helpful to share my process for creating a website for Joseph Grammer, an author looking to create a platform from which he can grow readership for his fiction and promote his work. There were several challenges present in this project—a limited budget, a lack of precedent, and lack of close familiarity… [Continue Reading]

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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