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2LCH

A world of purposeful work. ¡Que milagro!

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Smart move, Barnes and Noble.

Archive.

Quote note

“Иван Яковлевич, как всякий порядочный мастеровой, был пьяница страшный. И хотя каждый день брил чужие подбородки, но его собственный был у него вечно не брит.” Not sure about the grammar, but it’s adorable. I love the contrast of words like “proper” and “drunkard,” and this idea of “I don’t live what I sell.” Reminds me… [Continue Reading]

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Testimonial from Zazz Deals

What problems did I help you solve? Anna helped me develop a visual brand identity for my company and website which has received nothing but complements since our launch. She was able to take my words about what the brand should represent and develop a powerful logo and icons the express the brand ideal. Have… [Continue Reading]

Twords: becoming a better writer

Towards new skills, new ventures

Three weeks ago I began learning PHP/MySQL, and to keep it interesting I started developing a writing productivity tool for someone very close to me. And so far it’s been the most fulfilling thing I’ve done in years. I’m letting it grow and evolve into something that helps people develop better habits. I call it twords:… [Continue Reading]

Not Allowed || 2lch

Do not greedily poeticize

2lch || Robert California Quote

The unexceptional.

This is a typographic exercise I did about six months ago while still at Bussolati. A great quote from Robert California from The Office (the current season of which I have not watched at all, I’m sad to say). “There’s something about the underdog that really inspires the unexceptional.” Exercise was inspired by Jessica Hische’s… [Continue Reading]

Anna Karenina Cover || 2lch

How I work: designing a cover for Tolstoy’s Anna Karenina

Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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