Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]
Castaway Farm identity
Castaway Farm in Jackson, New Jersey, needed a logo that communicated the owner’s personality and allowed the company to stand out among specialty breeders. The final art-nouveau-inspired brand identity was both fun and appropriate as a breeder’s seal. The floral elements visible in the logo are continued throughout branded material, such as titles of various… [Continue Reading]
The Flingstress
One of the most fun projects I’ve ever contributed to is The Flingstress. A while back, a young woman approached me with an idea for a blog. She wanted to (anonymously) write about her adventures and misadventures in dating, and her dream execution of storytelling included a comic strip that would accompany each little tale…. [Continue Reading]
wishsoup
So excited to be working on wishsoup! And thank goodness for the wonderful YourCompany theme, the pre-launch site is coming along splendidly. The project involved the development of a Facebook app with a slightly different branded look. I developed icons for this app, including the following:
Brand Makeover and Marketing Materials for a Social Enterprise in the Personal Finance Space: Community Ladders
Community Ladders is a great example of an organization that does a great thing on a shoestring budget. We worked together to re-design the brand identity and apply the new visual direction across a variety of materials. Below is the series of milestone images created for the Facebook page: