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2LCH

A world of purposeful work. ¡Que milagro!

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A Special Sign for A Bridal Shower

Faked Chalkboard Sign by Anna Tulchinskaya

A Maid of Honor looking to make her bride’s Parisian-themed bridal shower extra special approached me for help. She asked if I could make a chalkboard sign for the party that celebrates the special love of the bride and groom. The result is a large poster that the MoH was able to take to her… [Continue Reading]

District Capital Management Identity

District Capital Management Identity by 2lch

District Capital Management is a DC-area team of top-notch investment and financial planning professionals. The team wanted an edgy logo to represent a fresh but reliable approach to investment services, and the identity I created for them is just that—a play on a traditional bull symbol combined with a compass motif, pointing the way to… [Continue Reading]

How I work: designing a cover for Tolstoy’s Anna Karenina

Anna Karenina Cover || 2lch

Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

Have a good meeting.

Tips for graduates || 2lch

How can you challenge yourself to make a tiny improvement to a routine task? While sitting in a meeting last week, I realized that the way people took notes sharply impacted their ability to implement meaningful change after a meeting. That made me wonder if making changes to the note-taking environment (i.e., the paper you… [Continue Reading]

Bloom!

bloom! by 2lch

I’m pretty excited about this tiny little project I put together yesterday. It’s… bloom! I’m inspired by the Quantified Self movement and truly believe that self-tracking is a key habit, one that necessarily leads to positive behavior change and overall well-being. For the last few months, I’ve been looking for a starter self-tracking project that… [Continue Reading]

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

A pep talk in every drop.

Thanks for the Vitamin C, watermelon Halls!

Motivation and the startup || 2lch

Motivation and the startup

I’m noticing a few interesting things about myself while working on twords. I’m incredibly motivated by building things that solve problems for people I care about. My favorite little improvements all came from talking to Joe and the kind friends who send me suggestions. I solve their problems, I get a boost of happiness. Easy…. [Continue Reading]

The Lucubrators blog identity || 2lch

The Lucubrators blog identity

The Lucubrators is a personal blog I keep with my SO. What a great excuse to play around with hand lettering!

Another day || 2lch

Another day.

I wish I would be as energetic when I come home at night as when I get to work in the morning.

Acronym logo makeover: SAS Acupuncture

I really love doing makeovers on existing materials. It’s really energizing for both me and the client when I can take something they have already tried and refine it just a bit to help them say exactly what they’ve been trying to say all along with, say, their logo. This was the case with SAS, an acupuncture practice I helped… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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