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2LCH

A world of purposeful work. ¡Que milagro!

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Oldie but goodie

Pretentious Liquor Club Logo || 2lch

Designed this a long time ago for a group of people who organized blind liquor tastings. Fun times.

Aloha, notebooks

Marketing Research Colloquium Logo || 2lch

These aren’t pretty pictures, but some of the collateral that I’ve designed for an upcoming conference arrived today. Thought I’d share. It’s nice to help out my alma mater. With this one, I had fun playing with a letterform-driven logo solution that represents the unlocking of ideas. Hence the keyhole imagery and a quirky (and… [Continue Reading]

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Castaway Farm logo || 2lch

Castaway Farm identity

Castaway Farm in Jackson, New Jersey, needed a logo that communicated the owner’s personality and allowed the company to stand out among specialty breeders. The final art-nouveau-inspired brand identity was both fun and appropriate as a breeder’s seal. The floral elements visible in the logo are continued throughout branded material, such as titles of various… [Continue Reading]

2lch || YM Magazine Critique

A look back // YM magazine

The other day, I started cleaning out the piles of old magazines I’ve accumulated since I was a preteen. I used to love magazines as a medium, and at one point dreamed of being an Editor-in-Chief at some cheeky publication like Radar (which now exists only as RadarOnline.com, a horrifying black hole of pop culture…. [Continue Reading]

Marketing Research Colloquium Logo || 2lch

Aloha, notebooks

These aren’t pretty pictures, but some of the collateral that I’ve designed for an upcoming conference arrived today. Thought I’d share. It’s nice to help out my alma mater. With this one, I had fun playing with a letterform-driven logo solution that represents the unlocking of ideas. Hence the keyhole imagery and a quirky (and… [Continue Reading]

Quote note

“Иван Яковлевич, как всякий порядочный мастеровой, был пьяница страшный. И хотя каждый день брил чужие подбородки, но его собственный был у него вечно не брит.” Not sure about the grammar, but it’s adorable. I love the contrast of words like “proper” and “drunkard,” and this idea of “I don’t live what I sell.” Reminds me… [Continue Reading]

How can you make your business look professional?

There are many approaches to analyzing the quality of a brand. This one focuses on simplicity—working with clear concepts, one at a time, to create a professional-looking business. Iteration, prioritizing movement over perfection, and thoughtfulness are essential. In a hurry? Download a brand audit worksheet to analyze the health of your current brand » First, let’s… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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