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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)

To My Door DC is a door-to-door drycleaning company in the Washington, DC area. We worked together to create a brand identity and marketing materials that would properly communicate the company’s innovative approach and quick, efficient, and friendly service. This brandmark visually represents two concepts: seamless pickup and delivery that makes up the core of the service,… [Continue Reading]

Have a good meeting.

Tips for graduates || 2lch

How can you challenge yourself to make a tiny improvement to a routine task? While sitting in a meeting last week, I realized that the way people took notes sharply impacted their ability to implement meaningful change after a meeting. That made me wonder if making changes to the note-taking environment (i.e., the paper you… [Continue Reading]

Universal Home Health Care marketing materials

Healthcare company marketing materials || 2lch

Universal Home Health Care needed marketing materials to communicate a consistent branded feel and evoke a sense of comfort–focusing on health and energy rather than the difficulties of requiring medical care. A light, cheery color scheme, appropriate imagery, and a clean layout across brochures and information booklets achieved just that.

RDH Law identity

RDH Law Identity || 2lch

I’ve had the pleasure to design the logo of a consumer litigation practice in Washington, DC. A local consumer attorney wanted his identity to communicate his friendly personality while maintaining the professional aesthetic expected of legal firms–the resulting identity is warm, approachable, and polished.

Zazz Deals identity

Zazz Deals identity || 2lch

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Acronym logo makeover: SAS Acupuncture

I really love doing makeovers on existing materials. It’s really energizing for both me and the client when I can take something they have already tried and refine it just a bit to help them say exactly what they’ve been trying to say all along with, say, their logo. This was the case with SAS, an acupuncture practice I helped… [Continue Reading]

8 || 2lch

Hello, LetterCult!

As I previously mentioned, I’m trying to get my type skills in order. I know that practice is the only way to get good at something, so I’m forcing discipline through submissions to compilations such as the Alphabattle on LetterCult. Today they posted my first submission! The idea is that participants submit interpretations of a… [Continue Reading]

Herbal Essences is silly

When I first saw these on the shelves, I was a little shocked. I still am. Why is Herbal Essences channeling “preteen sunscreen” in their packaging? Where is the “herbal essence”? I have this weird nostalgia about this brand being my grandma’s favorite shampoo back in the ’90s, and I think she was sold on… [Continue Reading]

Quote note

“Иван Яковлевич, как всякий порядочный мастеровой, был пьяница страшный. И хотя каждый день брил чужие подбородки, но его собственный был у него вечно не брит.” Not sure about the grammar, but it’s adorable. I love the contrast of words like “proper” and “drunkard,” and this idea of “I don’t live what I sell.” Reminds me… [Continue Reading]

Fml

The crappier the project, the more dubstep I consume. Hmmm… Just something I noticed during a particularly boring couple of hours.

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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