Different typefaces (?), same cigarettes (?).

Dove Deodorant

A little reminder to help your audiences rejoice in the details, even if they’re short-lived in the user experience.

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

Aloha, notebooks

These aren’t pretty pictures, but some of the collateral that I’ve designed for an upcoming conference arrived today. Thought I’d share. It’s nice to help out my alma mater. With this one, I had fun playing with a letterform-driven logo solution that represents the unlocking of ideas. Hence the keyhole imagery and a quirky (and… [Continue Reading]

Схема Дня

ModelCo Lip Gloss

Not sure if I’ll ever find this actually useful, but I’m so happy to see a lip gloss tube that has a mirror built into it. All companies should attempt to eliminate users’ pain points while using a product.

Different typefaces (?), same cigarettes (?).

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