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2LCH

A world of purposeful work. ¡Que milagro!

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Do not be evilly ironic.

An illustration and a lesson for you, my dear reader.


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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Bussolati Hearts Our Clients

Bussolati sends out a yearly corporate gift to its clients on Valentine’s Day. Each year, the theme is “Bussolati Hearts Our Clients”, consisting of a package with wine and chocolates to say our thanks. I got to develop and design the 2012 interpretation of the theme. This project was a lot of fun–from brainstorming as… [Continue Reading]

Quote note

“Иван Яковлевич, как всякий порядочный мастеровой, был пьяница страшный. И хотя каждый день брил чужие подбородки, но его собственный был у него вечно не брит.” Not sure about the grammar, but it’s adorable. I love the contrast of words like “proper” and “drunkard,” and this idea of “I don’t live what I sell.” Reminds me… [Continue Reading]

2lch ModelCo Lip Gloss

ModelCo Lip Gloss

Not sure if I’ll ever find this actually useful, but I’m so happy to see a lip gloss tube that has a mirror built into it. All companies should attempt to eliminate users’ pain points while using a product.

2lch || Thoughts on starting out as a freelance writer

“I’m interested in copywriting. Where should I start?” | Tips for newbie freelance writers

You love to write. You’re pretty darn good at it. After another painful day at the office, you start to think that perhaps you should give freelancing a shot, try the nights and weekends thing to get your feet wet, and see if you can work for yourself as an independent writer full time one… [Continue Reading]

2lch || YM Magazine Critique

A look back // YM magazine

The other day, I started cleaning out the piles of old magazines I’ve accumulated since I was a preteen. I used to love magazines as a medium, and at one point dreamed of being an Editor-in-Chief at some cheeky publication like Radar (which now exists only as RadarOnline.com, a horrifying black hole of pop culture…. [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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