Fat cats for nine

I went fishing for the first time this weekend, can’t get fish off my mind.

Plus there’s something great about fat cats.

So there you have my submission for Lettercult‘s Alphabattle: 9.

And…

HAPPY FATHER’S DAY! We’re grilling up the fish we caught and pigging out on mozzarella asparagus. And my dad’s the bestest.

Acronym logo makeover: SAS Acupuncture

I really love doing makeovers on existing materials. It’s really energizing for both me and the client when I can take something they have already tried and refine it just a bit to help them say exactly what they’ve been trying to say all along with, say, their logo. This was the case with SAS, an acupuncture practice I helped… [Continue Reading]

Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

How to Design a Welcome Email

Congratulations, somebody signed up for your offer! Now you need to send them a quick email to thank and welcome them. How can you go about creating this message? There are many different formats a welcome email can take. Here are four approaches: Splash welcome emails What it looks like: A splash email format looks like one large image… [Continue Reading]

wishsoup

So excited to be working on wishsoup! And thank goodness for the wonderful YourCompany theme, the pre-launch site is coming along splendidly. The project involved the development of a Facebook app with a slightly different branded look. I developed icons for this app, including the following:

Fat cats for nine

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