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Motivation and the startup

I’m noticing a few interesting things about myself while working on twords. I’m incredibly motivated by building things that solve problems for people I care about. My favorite little improvements all came from talking to Joe and the kind friends who send me suggestions. I solve their problems, I get a boost of happiness. Easy…. [Continue Reading]

Quote note

“Иван Яковлевич, как всякий порядочный мастеровой, был пьяница страшный. И хотя каждый день брил чужие подбородки, но его собственный был у него вечно не брит.” Not sure about the grammar, but it’s adorable. I love the contrast of words like “proper” and “drunkard,” and this idea of “I don’t live what I sell.” Reminds me… [Continue Reading]

How can you make your business look professional?

There are many approaches to analyzing the quality of a brand. This one focuses on simplicity—working with clear concepts, one at a time, to create a professional-looking business. Iteration, prioritizing movement over perfection, and thoughtfulness are essential. In a hurry? Download a brand audit worksheet to analyze the health of your current brand » First, let’s… [Continue Reading]

Sell Art Online Without Selling Out: 4 lessons learned from Lewis Howes’s creativeLIVE workshop, and how to apply them as an artist

In early December, Chase Jarvis’s (@chasejarvis) and Craig Swanson’s (@craigmswanson) brainchild creativeLIVE (@creativeLIVE) ran a seminar on online businesses hosted by former pro athlete and entrepreneur Lewis Howes (@LewisHowes), with guest appearances by Derek Halpern (@derekhalpern), James Wedmore (@jameswedmore), and Amy Porterfield (@AmyPorterfield). The workshop did a great job covering the basics—it featured discrete lessons… [Continue Reading]

Universal Home Health Care marketing materials

Universal Home Health Care needed marketing materials to communicate a consistent branded feel and evoke a sense of comfort–focusing on health and energy rather than the difficulties of requiring medical care. A light, cheery color scheme, appropriate imagery, and a clean layout across brochures and information booklets achieved just that.

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