• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

2LCH

A world of purposeful work. ¡Que milagro!

  • Work

Hi I’m Anna and I take Bauhaus for granted.

anna-tulch-take-Bauhaus-for-grantedI really do.

A couple of weeks ago, our studio’s co-creative director sent us junior designers to the National Gallery of Art. Our mission was to check out the Bauhaus in print exhibit and report back (aka avoid being bored to death on a slow rainy day in the studio).

I really wanted to come back inspired, ready to design something with a nod to one of the most important movements in graphic design history. Yet I really can’t help but continuously see Bauhaus as…meh. Just meh.

When I was in Berlin, I got to go to the Bauhaus museum. And even there, Bauhaus was just meh. I liked the lightbulbs with wires shaped into wings. That had nothing to do with Bauhaus. It was just cute.

Are young designers like me just spoiled into having no appreciation for the movements that shaped how we (and the rest of the world) think about composition, shape, color and design in general? Or is it really not a big deal? Did I just lose the privilege of thinking of myself as a real designer?

Meh.

Image: Theo van Doesburg, 1883-1931, Grundbegriffe der neuen gestaltenden Kunst, Munich, 1925, National Gallery of Art Library, David K. E. Bruce Fund

 

Yeah, I’m just spoiled.

 

Related Posts

  • Brand development for international coffee brand: Bourbon Coffee
  • Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)
  • Creating a Unique Look with Digital Painting: Tom Kielty’s “…Cuz I Had To” CD Cover
  • Designing a website for an author: josephgrammer.com
  • Designing a book cover: COCOON KIDS by Joseph Grammer

Want me to put my skills to use for your project?

Send me a few words about how I could help you out—or just say hello.

[contact-form-7 id="7" title="Contact form 1"]

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Castaway Farm logo || 2lch

Castaway Farm identity

Castaway Farm in Jackson, New Jersey, needed a logo that communicated the owner’s personality and allowed the company to stand out among specialty breeders. The final art-nouveau-inspired brand identity was both fun and appropriate as a breeder’s seal. The floral elements visible in the logo are continued throughout branded material, such as titles of various… [Continue Reading]

Testimonial from District Capital Management

What problems did I help you solve? TH: We are four finance and investment professionals with knacks for numbers and cents.  Our expertise lies in figuring out markets but figuring out our brand identity was challenging at best.  Anna took the time to understand our mission, our philosophy, and our individual and collective personalities and… [Continue Reading]

Not Allowed || 2lch

Do not jealously spoil people

Zazz Deals identity || 2lch

Zazz Deals identity

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

Twords: becoming a better writer

Towards new skills, new ventures

Three weeks ago I began learning PHP/MySQL, and to keep it interesting I started developing a writing productivity tool for someone very close to me. And so far it’s been the most fulfilling thing I’ve done in years. I’m letting it grow and evolve into something that helps people develop better habits. I call it twords:… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
  • Dribbble
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • About

© 2026 · Anna Tulchinskaya · ALl rights reserved