• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

2LCH

A world of purposeful work. ¡Que milagro!

  • Work

Motivation and the startup

I’m noticing a few interesting things about myself while working on twords.

  1. I’m incredibly motivated by building things that solve problems for people I care about. My favorite little improvements all came from talking to Joe and the kind friends who send me suggestions. I solve their problems, I get a boost of happiness. Easy.
  2. I feel happiest when I push out improvements regularly and incrementally. If I work on it no more than about three hours a day, perhaps every other day, I’m good.
  3. I feel most confident about the product when I go learn something about psychology or business in general, and then implement it on the site within 24 hours. Closing the gap between learning and action feels really, really good.
  4. Obviously, I still get a rush with every new user and when I see people actually coming back to the app regularly. New and sometimes unexpected events are motivating and captivating.
  5. I don’t know why, but I get things done a lot faster after about 9pm. I feel a bit insecure about that because it’s a bad habit to work on an exciting project at a time when you’re supposed to be winding down for sleep, but I. Get. Shit. Done. And then I can’t sleep until 4am. Oy.
  6. I’m motivated by doing things that are difficult for me to do. Somehow I can’t get myself to design a logo or write copy for the site, things I normally do for other people, but I can sit there and stare at code for a long time. Weird.

I’m hoping that these business/startup motivation hacks keep working over time, although I’m sure there’s going to be a steady decrease in marginal return over time. Or maybe not, who knows.

If you have any motivation tricks or observations of your own, please feel free to reach out to me on twitter (@chka) and share them! I’m looking forward to learning more from the community.

Related Posts

  • Marketing website for tax advisers: RushTaxes
  • Designing a website for an author: josephgrammer.com
  • How can you make your business look professional?
  • Quick note on fixing a WordPress plugin not working
  • Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Want me to put my skills to use for your project?

Send me a few words about how I could help you out—or just say hello.






    Your Name (required)

    Your Email (required)

    Subject

    Your Message

    Help me combat robot spam and prove you're a human with some simple math! What's 11+29? (required)

    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

    Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

    Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

    Education, Income, and Occupation by Citizenship Status in U.S. (2010) || 2lch

    Infographic: Education, Income, and Occupation in the U.S. (2010)

    The following infographic was created in 2010 based on US Census data estimates (at the time of creation, the 2010 Census data had not been released). The graphic examines differences in education and income levels achieved, as well as differences in occupation, between groups stratified by U.S. citizenship status.

    I enjoy this.

    Brookstone packaging is surprisingly nice. Happy New Year!

    2lch Inspiration || Urban Angler

    Weirdly like.

    Stumbled across this while waiting for a friend to get out of a meeting. Love it.  

    2lch ModelCo Lip Gloss

    ModelCo Lip Gloss

    Not sure if I’ll ever find this actually useful, but I’m so happy to see a lip gloss tube that has a mirror built into it. All companies should attempt to eliminate users’ pain points while using a product.

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
    • Dribbble
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
    • YouTube
    • About

    © 2026 · Anna Tulchinskaya · ALl rights reserved