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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

Smart move, Barnes and Noble.

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

    Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

    Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

    Sketchbook promotional piece || 2lch

    Done with undergrad design

    I turned in my assigned self-promotional piece, and so was done with my undergraduate art degree. Bittersweet. These are hand-bound sketchbooks with a promo sleeve wrapped around the front cover. An envelope holding business cards, a letterhead, and a resume is inserted into the sleeve. The photos, unfortunately, had to be taken on my phone…. [Continue Reading]

    8 || 2lch

    Hello, LetterCult!

    As I previously mentioned, I’m trying to get my type skills in order. I know that practice is the only way to get good at something, so I’m forcing discipline through submissions to compilations such as the Alphabattle on LetterCult. Today they posted my first submission! The idea is that participants submit interpretations of a… [Continue Reading]

    2lch || Washington National Cathedral Typography

    The National Cathedral

    I love DC for many reasons, not the least of which is the amount of free, accessible inspiration everywhere. The Washington National Cathedral has really beautiful carved typography. It’s also a place with a sense of humor. Did you know there is a Darth Vader “gargoyle” on it? By the way, the beautiful building was… [Continue Reading]

    2LCH Digital Painting for CD Cover

    Creating a Unique Look with Digital Painting: Tom Kielty’s “…Cuz I Had To” CD Cover

    Guitarist Tom Kielty reached out to me to see if I could help him create a CD cover with a painterly representation of the tools of his trade—guitars and amps. He was releasing a CD of his work, and wanted his cover to stand out and create a warm, friendly package for his music. Of course… [Continue Reading]

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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