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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

I enjoy this.

Brookstone packaging is surprisingly nice. Happy New Year!

TJ’s holiday craftsters.

This time of year, Trader Joe’s shopping bags come decorated with things you can cut out and use during the holidays, like gift tags and patterned garland strips. Cute. Very in line with the brand.

Telescopic mascara from L’Oréal.

It’s a little telescope!

Really dig this packaging.

Herbal Essences is silly

When I first saw these on the shelves, I was a little shocked. I still am. Why is Herbal Essences channeling “preteen sunscreen” in their packaging? Where is the “herbal essence”? I have this weird nostalgia about this brand being my grandma’s favorite shampoo back in the ’90s, and I think she was sold on… [Continue Reading]

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Tips for graduates || 2lch

Have a good meeting.

How can you challenge yourself to make a tiny improvement to a routine task? While sitting in a meeting last week, I realized that the way people took notes sharply impacted their ability to implement meaningful change after a meeting. That made me wonder if making changes to the note-taking environment (i.e., the paper you… [Continue Reading]

Testimonial from Zazz Deals

What problems did I help you solve? Anna helped me develop a visual brand identity for my company and website which has received nothing but complements since our launch. She was able to take my words about what the brand should represent and develop a powerful logo and icons the express the brand ideal. Have… [Continue Reading]

Castaway Farm logo || 2lch

Testimonial from Castaway Farm

What problems did I help you solve? Designed and posted  website  for my farm business, including designing my logo. As a result, I am getting much more calls . Have you worked with other designers before? No, but working with you was great. You listened carefully to what I wanted, then provided several design options… [Continue Reading]

Love || 2lch

Love

Although it’s the only studio class so far to make me feel completely incompetent, I’m going to miss screenprinting. It’s strangely satisfying. I never expected to want to make illustrative work like this, but being in this class unlocked this really weird desire to draw characters. I’m probably not going to do well in that… [Continue Reading]

Website maintenance by designer Anna Tulchinskaya

Quick note on fixing a WordPress plugin not working

I was asked to update a website that was previously developed with a poorly-implemented image slider on the home page. The site was originally built with a hard-to-use Flash slider that made a noise any time the images changed, which really annoyed the site owner and visitors. Worse, though, was that the Flash slider did… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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