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2LCH

A world of purposeful work. ¡Que milagro!

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Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Tunes for the heart.

I created these save the dates for good friends who wanted to combine a bit of whimsy with their  Irish and Russian roots, as well as their love for awesome love song mixes. There’s more! Check out the bachelorette party invites, and the final invite and day-of stationary!

A day in the life || 2lch

Схема Дня

2lch || Washington National Cathedral Typography

The National Cathedral

I love DC for many reasons, not the least of which is the amount of free, accessible inspiration everywhere. The Washington National Cathedral has really beautiful carved typography. It’s also a place with a sense of humor. Did you know there is a Darth Vader “gargoyle” on it? By the way, the beautiful building was… [Continue Reading]

Marketing website for tax advisers: RushTaxes

RushTaxes is a tax advisory services company whose owners wanted to create a lightweight website that would help them establish an online presence and facilitate the management of appointments and customer data. We first worked together to define a basic brand identity (composed of a wordmark, a simple color scheme, and an imagery strategy) and content strategy, and then… [Continue Reading]

2lch || Bachelorette invites

Bachelorette invites.

Bachelorette party invites. These are in the same set as the save-the-dates featured in the Tunes for the Heart post. There’s more! Check out the final invite and day-of set.

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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© 2026 · Anna Tulchinskaya · ALl rights reserved