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Aerie Shimmer eau de toilette

Can you believe this is a perfume sample? This was such a fun little package to hold–reminded me of this one type of candy I’d get sometimes as a kid. However, I need to point out a few things: As much as I loved the package, I’m not sure how it fits with the rest… [Continue Reading]

I heart identity projects.

Got one brewing in a new-to-me industry! Woohoo.

ModelCo Lip Gloss

Not sure if I’ll ever find this actually useful, but I’m so happy to see a lip gloss tube that has a mirror built into it. All companies should attempt to eliminate users’ pain points while using a product.

Zazz Deals identity

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

Death in the Andres book cover

First of all, this is a great piece of fiction. Mario Vargas LLosa takes you on a whirlwind exploration of a Peruvian clash of old and new, superstitious and productive, magical and violent. I read this book in one sitting. It’s just a cherry on top that I also really like the cover. It’s strange,… [Continue Reading]

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