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2LCH

A world of purposeful work. ¡Que milagro!

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The unexceptional.

This is a typographic exercise I did about six months ago while still at Bussolati.

A great quote from Robert California from The Office (the current season of which I have not watched at all, I’m sad to say).

“There’s something about the underdog that really inspires the unexceptional.”

Exercise was inspired by Jessica Hische’s work for the ADC Paper Expo. Hers is a papercut-inspired piece and mine is a Jessica Hische-inpsired-set of broken blinds.

Btw Jessica wrote a wonderful piece on Inspiration vs. Imitation, and although I’m committing the faux-pas of publishing “practice” work, this piece was just too fun not to share.

2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Website maintenance by designer Anna Tulchinskaya

Quick note on fixing a WordPress plugin not working

I was asked to update a website that was previously developed with a poorly-implemented image slider on the home page. The site was originally built with a hard-to-use Flash slider that made a noise any time the images changed, which really annoyed the site owner and visitors. Worse, though, was that the Flash slider did… [Continue Reading]

2lch || Show, don't tell

Don’t tell.

Show, don’t tell. How can we do more of that in our businesses, in our personal lives, in our internal dialogues? Just something to focus on for the next indefinite stretch of time.

Empowering transportation through data: Transit Labs

Transit Labs is a startup working to enable better decision-making in the transportation industry through better access to data and data analysis tools. We worked together to expand on the brand identity through various visuals that help establish the startup as a bold “breath of fresh air” in the industry, and to visualize available data… [Continue Reading]

Tips for graduates || 2lch

Future experiments: effect of physical movement on retention

After some hectic decisions that influenced my career path in the last two years, I’m happy to say that I’m still looking to return to academia and go to grad school, potentially for a PhD in consumer behavior/modeling. I’m also intrigued by the masters programs offered by the GWU Department of Decision Sciences (introduced to… [Continue Reading]

A pep talk in every drop.

Thanks for the Vitamin C, watermelon Halls!

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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