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2LCH

A world of purposeful work. ¡Que milagro!

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The unexceptional.

This is a typographic exercise I did about six months ago while still at Bussolati.

A great quote from Robert California from The Office (the current season of which I have not watched at all, I’m sad to say).

“There’s something about the underdog that really inspires the unexceptional.”

Exercise was inspired by Jessica Hische’s work for the ADC Paper Expo. Hers is a papercut-inspired piece and mine is a Jessica Hische-inpsired-set of broken blinds.

Btw Jessica wrote a wonderful piece on Inspiration vs. Imitation, and although I’m committing the faux-pas of publishing “practice” work, this piece was just too fun not to share.

2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

The Flingstress || 2lch

The Flingstress

One of the most fun projects I’ve ever contributed to is The Flingstress. A while back, a young woman approached me with an idea for a blog. She wanted to (anonymously) write about her adventures and misadventures in dating, and her dream execution of storytelling included a comic strip that would accompany each little tale…. [Continue Reading]

Taylor Gourmet

Because I’m a living, breathing human, I love Taylor sandwiches. It’s probably unhealthy how much I love Market Street. I also love their design, the way the menu looks, the feel of the interior. However… What’s up with that kerning? (If you need some practice yourself, reader, play)

Testimonial from Zazz Deals

What problems did I help you solve? Anna helped me develop a visual brand identity for my company and website which has received nothing but complements since our launch. She was able to take my words about what the brand should represent and develop a powerful logo and icons the express the brand ideal. Have… [Continue Reading]

Amazon gifts

There is something undeniably happy about the packaging of Amazon gift cards. Thank you.

Organized neatly.

Hello Whole Foods, thanks for the view.

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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