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2LCH

A world of purposeful work. ¡Que milagro!

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Creating a Professional Business Brand

Remember: each time someone interacts with your company, whether directly through packaging or a conversation, or indirectly through seeing an advertisement or visiting your website, you have an opportunity to create an experience that is deeply important to a customer. Do not waste these opportunities.


This worksheet identifies critical components of a healthy brand, and provides a simple audit to help you evaluate what to work on.


creating-a-professional-business-brand-2LCH creating-a-professional-business-brand-audit-logo-website-packaging-2LCH creating-a-professional-business-brand-audit-wishlist-improvement-2LCH

Two ways to get the worksheet:

  • Get it for FREE by downloading it here. No strings attached, I hope it helps! If you do the worksheet, I’d love to hear your comments.
  • Choose to pay a small fee for the time it took me to make this worksheet. Please use the form below to do so.

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Testimonial from District Capital Management

What problems did I help you solve? TH: We are four finance and investment professionals with knacks for numbers and cents.  Our expertise lies in figuring out markets but figuring out our brand identity was challenging at best.  Anna took the time to understand our mission, our philosophy, and our individual and collective personalities and… [Continue Reading]

Faked Chalkboard Sign by Anna Tulchinskaya

A Special Sign for A Bridal Shower

A Maid of Honor looking to make her bride’s Parisian-themed bridal shower extra special approached me for help. She asked if I could make a chalkboard sign for the party that celebrates the special love of the bride and groom. The result is a large poster that the MoH was able to take to her… [Continue Reading]

Testimonial from Zazz Deals

What problems did I help you solve? Anna helped me develop a visual brand identity for my company and website which has received nothing but complements since our launch. She was able to take my words about what the brand should represent and develop a powerful logo and icons the express the brand ideal. Have… [Continue Reading]

2lch || YM Magazine Critique

A look back // YM magazine

The other day, I started cleaning out the piles of old magazines I’ve accumulated since I was a preteen. I used to love magazines as a medium, and at one point dreamed of being an Editor-in-Chief at some cheeky publication like Radar (which now exists only as RadarOnline.com, a horrifying black hole of pop culture…. [Continue Reading]

A day in the life || 2lch

Схема Дня

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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