I heart identity projects.

Got one brewing in a new-to-me industry! Woohoo.

Gogol for kids

Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

Protected: Test

There is no excerpt because this is a protected post.

Herbal Essences is silly

When I first saw these on the shelves, I was a little shocked. I still am. Why is Herbal Essences channeling “preteen sunscreen” in their packaging? Where is the “herbal essence”? I have this weird nostalgia about this brand being my grandma’s favorite shampoo back in the ’90s, and I think she was sold on… [Continue Reading]

Dove Deodorant

A little reminder to help your audiences rejoice in the details, even if they’re short-lived in the user experience.

I heart identity projects.

Want me to put my skills to use for your project?

Recent posts

What is 2LCH?

Related Posts

Want me to put my skills to use for your project?

Recent posts

What is 2LCH?