To My Door DC is a door-to-door drycleaning company in the Washington, DC area. We worked together to create a brand identity and marketing materials that would properly communicate the company’s innovative approach and quick, efficient, and friendly service.
This brandmark visually represents two concepts: seamless pickup and delivery that makes up the core of the service, and the idea that To My Door DC makes dry cleaning “easy as pressing a button.” We maintained a clean black-and-white scheme and chose a thick-stroked, sans serif font in order to continuously reinforce the friendly and innovative tone of the brand.
Branding lesson
Typically, thicker lines and an emphasis on round shapes and curved corners helps create the sense that the brand will provide a friendly and simple experience. In addition, bold lines, a simple color scheme, and sticking to “perfect” shapes such as squares and circles communicates the brand attributes “simple” and “reliable.”
