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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

Don’t tell.

Show, don’t tell.

How can we do more of that in our businesses, in our personal lives, in our internal dialogues?

Just something to focus on for the next indefinite stretch of time.

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Anna Karenina Cover || 2lch

    How I work: designing a cover for Tolstoy’s Anna Karenina

    Not too long ago, Aleks Jakulin of publishing startup Ganxy alerted me of a really great initiative. Recovering the Classics is a project organized by The Creative Action Network to crowdsource fresh new looks for beloved books (Zing! You guys need a new slogan?), in order to reignite interest in classic literature. Obviously, I signed up… [Continue Reading]

    2lch Inspiration || Urban Angler

    Weirdly like.

    Stumbled across this while waiting for a friend to get out of a meeting. Love it.  

    A look back at 2011 identities || 2lch

    A look back: various identities developed 2010-2011

    Back when I studied at the University of Maryland, I contributed quite a lot of work to various communities around campus. These are some of them. StriderArt was a student startup that aimed to innovate in the art buying and rental markets. Tau Beta Pi is the premier engineering honors society. I served as a… [Continue Reading]

    Marketing website for tax advisers: RushTaxes

    RushTaxes is a tax advisory services company whose owners wanted to create a lightweight website that would help them establish an online presence and facilitate the management of appointments and customer data. We first worked together to define a basic brand identity (composed of a wordmark, a simple color scheme, and an imagery strategy) and content strategy, and then… [Continue Reading]

    Castaway Farm logo || 2lch

    Castaway Farm identity

    Castaway Farm in Jackson, New Jersey, needed a logo that communicated the owner’s personality and allowed the company to stand out among specialty breeders. The final art-nouveau-inspired brand identity was both fun and appropriate as a breeder’s seal. The floral elements visible in the logo are continued throughout branded material, such as titles of various… [Continue Reading]

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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