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2LCH

A world of purposeful work. ¡Que milagro!

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The unexceptional.

This is a typographic exercise I did about six months ago while still at Bussolati.

A great quote from Robert California from The Office (the current season of which I have not watched at all, I’m sad to say).

“There’s something about the underdog that really inspires the unexceptional.”

Exercise was inspired by Jessica Hische’s work for the ADC Paper Expo. Hers is a papercut-inspired piece and mine is a Jessica Hische-inpsired-set of broken blinds.

Btw Jessica wrote a wonderful piece on Inspiration vs. Imitation, and although I’m committing the faux-pas of publishing “practice” work, this piece was just too fun not to share.

2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Custom Wedding Gift: Comic Engagement Story

A Custom Wedding Gift: An Engagement Story Comic

This was a really lovely project to take on. Tec contacted me with a request to help him make a special gift to his bride-to-be, Amy. He wanted to surprise her on their wedding day by giving her a poster that tells the (funny) story of their engagement. I ended up illustrating a comic that used… [Continue Reading]

Gogol for kids || 2lch

Gogol for kids

Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)

To My Door DC is a door-to-door drycleaning company in the Washington, DC area. We worked together to create a brand identity and marketing materials that would properly communicate the company’s innovative approach and quick, efficient, and friendly service. This brandmark visually represents two concepts: seamless pickup and delivery that makes up the core of the service,… [Continue Reading]

Taylor Gourmet

Because I’m a living, breathing human, I love Taylor sandwiches. It’s probably unhealthy how much I love Market Street. I also love their design, the way the menu looks, the feel of the interior. However… What’s up with that kerning? (If you need some practice yourself, reader, play)

Archive.

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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