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2LCH

A world of purposeful work. ¡Que milagro!

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The unexceptional.

This is a typographic exercise I did about six months ago while still at Bussolati.

A great quote from Robert California from The Office (the current season of which I have not watched at all, I’m sad to say).

“There’s something about the underdog that really inspires the unexceptional.”

Exercise was inspired by Jessica Hische’s work for the ADC Paper Expo. Hers is a papercut-inspired piece and mine is a Jessica Hische-inpsired-set of broken blinds.

Btw Jessica wrote a wonderful piece on Inspiration vs. Imitation, and although I’m committing the faux-pas of publishing “practice” work, this piece was just too fun not to share.

2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote
2lch || Robert California Quote

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  • Acronym logo makeover: SAS Acupuncture
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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Castaway Farm logo || 2lch

Castaway Farm identity

Castaway Farm in Jackson, New Jersey, needed a logo that communicated the owner’s personality and allowed the company to stand out among specialty breeders. The final art-nouveau-inspired brand identity was both fun and appropriate as a breeder’s seal. The floral elements visible in the logo are continued throughout branded material, such as titles of various… [Continue Reading]

2lch || Show, don't tell

Don’t tell.

Show, don’t tell. How can we do more of that in our businesses, in our personal lives, in our internal dialogues? Just something to focus on for the next indefinite stretch of time.

2lch || A winter wonderland wedding invitation

A winter wonderland wedding.

And finally, the day-of stationary! This set includes the full invitation package, a program, menu cards/table cards, and a thank you card. The bride had a really fun vision to incorporate some images of famous landmarks in Ireland in Russia on the backs of the menus to pay respect to the bride and groom’s heritage…. [Continue Reading]

I heart identity projects.

Got one brewing in a new-to-me industry! Woohoo.

Customize everything || 2lch

Customize everything.

Help your home tell a story with every item. I designed these pillows after being inspired by images of the Sami people in Scandinavia. What beautiful shots. Check them out in the latest Communication Arts Photography Annual.

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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