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2LCH

A world of purposeful work. ¡Que milagro!

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Dove Deodorant

2lch || Inspired by Dove Deodorant

A little reminder to help your audiences rejoice in the details, even if they’re short-lived in the user experience.

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Zazz Deals identity || 2lch

    Zazz Deals identity

    Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

    On finding out what you love to do

    I posted this as an answer to the question “How did you figure out what you love to do?” on Quora. Cross-posting here in case it’s useful to someone else. Here goes. This is a question I’ve spent the last nine months trying to answer for myself. I’m not sure that I’ll love my current… [Continue Reading]

    Telescopic mascara from L’Oréal.

    It’s a little telescope!

    2lch || Robert California Quote

    The unexceptional.

    This is a typographic exercise I did about six months ago while still at Bussolati. A great quote from Robert California from The Office (the current season of which I have not watched at all, I’m sad to say). “There’s something about the underdog that really inspires the unexceptional.” Exercise was inspired by Jessica Hische’s… [Continue Reading]

    Tips for graduates || 2lch

    Future experiments: effect of physical movement on retention

    After some hectic decisions that influenced my career path in the last two years, I’m happy to say that I’m still looking to return to academia and go to grad school, potentially for a PhD in consumer behavior/modeling. I’m also intrigued by the masters programs offered by the GWU Department of Decision Sciences (introduced to… [Continue Reading]

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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