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2LCH

A world of purposeful work. ¡Que milagro!

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Aerie Shimmer eau de toilette

Aerie Shimmer eau de toilette packaging inspiration || 2lch

Can you believe this is a perfume sample?

This was such a fun little package to hold–reminded me of this one type of candy I’d get sometimes as a kid.

However, I need to point out a few things:

  • As much as I loved the package, I’m not sure how it fits with the rest of the brand. Yes, the foil is shimmery as per the name of the perfume, but it also screams “candy”–no other marketing materials for this product communicate that. It’s a bit strange.
  • The packaging makes you want to untwist that foil much like you’d do with a piece of candy. But you should never, ever treat perfume samples like that. I twisted both ends of the foil by reflex, not thinking about what I’m doing, which made the vial inside fall out and shatter all over the floor. So, uh, I have no idea if this is even a nice perfume to wear. Obviously it’s my fault for not thinking it through, but I’m a bit sad that the fun candy packaging tricked me into a very stupid product-handling experience.

 

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Hi I’m Anna and I take Bauhaus for granted.

I really do. A couple of weeks ago, our studio’s co-creative director sent us junior designers to the National Gallery of Art. Our mission was to check out the Bauhaus in print exhibit and report back (aka avoid being bored to death on a slow rainy day in the studio). I really wanted to come… [Continue Reading]

2lch ModelCo Lip Gloss

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Not sure if I’ll ever find this actually useful, but I’m so happy to see a lip gloss tube that has a mirror built into it. All companies should attempt to eliminate users’ pain points while using a product.

A look back at 2011 identities || 2lch

A look back: various identities developed 2010-2011

Back when I studied at the University of Maryland, I contributed quite a lot of work to various communities around campus. These are some of them. StriderArt was a student startup that aimed to innovate in the art buying and rental markets. Tau Beta Pi is the premier engineering honors society. I served as a… [Continue Reading]

Not Allowed || 2lch

Do not greedily poeticize

Testimonial from Zazz Deals

What problems did I help you solve? Anna helped me develop a visual brand identity for my company and website which has received nothing but complements since our launch. She was able to take my words about what the brand should represent and develop a powerful logo and icons the express the brand ideal. Have… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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