• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

2LCH

A world of purposeful work. ¡Que milagro!

  • Work

Aerie Shimmer eau de toilette

Aerie Shimmer eau de toilette packaging inspiration || 2lch

Can you believe this is a perfume sample?

This was such a fun little package to hold–reminded me of this one type of candy I’d get sometimes as a kid.

However, I need to point out a few things:

  • As much as I loved the package, I’m not sure how it fits with the rest of the brand. Yes, the foil is shimmery as per the name of the perfume, but it also screams “candy”–no other marketing materials for this product communicate that. It’s a bit strange.
  • The packaging makes you want to untwist that foil much like you’d do with a piece of candy. But you should never, ever treat perfume samples like that. I twisted both ends of the foil by reflex, not thinking about what I’m doing, which made the vial inside fall out and shatter all over the floor. So, uh, I have no idea if this is even a nice perfume to wear. Obviously it’s my fault for not thinking it through, but I’m a bit sad that the fun candy packaging tricked me into a very stupid product-handling experience.

 

Related Posts

  • Beach inspiration
  • Forest inspiration
  • A look back // YM magazine
  • ModelCo Lip Gloss
  • Dove Deodorant

Want me to put my skills to use for your project?

Send me a few words about how I could help you out—or just say hello.

[contact-form-7 id="7" title="Contact form 1"]

2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Brand development for international coffee brand: Bourbon Coffee

Bourbon Coffee is a coffee brand out of Rwanda, and the first African retail coffee brand in the United States. We worked together to update the definition of the brand identity and its application to ensure that everything represents the origin country, Rwanda, in the best light—that is, as the origin of modern, progressive, and superbly cooperative people…. [Continue Reading]

CSS Sammy || 2lch

Sad CSS Sammy

Taylor Gourmet

Because I’m a living, breathing human, I love Taylor sandwiches. It’s probably unhealthy how much I love Market Street. I also love their design, the way the menu looks, the feel of the interior. However… What’s up with that kerning? (If you need some practice yourself, reader, play)

2lch || A winter wonderland wedding invitation

A winter wonderland wedding.

And finally, the day-of stationary! This set includes the full invitation package, a program, menu cards/table cards, and a thank you card. The bride had a really fun vision to incorporate some images of famous landmarks in Ireland in Russia on the backs of the menus to pay respect to the bride and groom’s heritage…. [Continue Reading]

I enjoy this.

Brookstone packaging is surprisingly nice. Happy New Year!

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
  • Dribbble
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • About

© 2026 · Anna Tulchinskaya · ALl rights reserved