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2LCH

A world of purposeful work. ¡Que milagro!

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A look back: various identities developed 2010-2011

A look back at 2011 identities || 2lch

Back when I studied at the University of Maryland, I contributed quite a lot of work to various communities around campus. These are some of them.

A look back at 2011 identities || 2lch

StriderArt was a student startup that aimed to innovate in the art buying and rental markets.

A look back at 2011 identities || 2lch

Tau Beta Pi is the premier engineering honors society.

A look back at 2011 identities || 2lch

I served as a board member and designer for terpAMA, the American Marketing Association chapter of Robert H. Smith School of Business, for two years. During that time, I contributed a wide range of materials, ranging from event fliers, branded stationary, marketing materials, and overall branding for events and conferences. The above is the branding for “From Billboards to Blogs: The Evolution of Marketing,” the undergraduate marketing conference pioneered by terpAMA.

A look back at 2011 identities || 2lch

GreekUs was a student startup working on creating a social network for sorority and fraternity members.

A look back at 2011 identities || 2lch

A look back at 2011 identities || 2lch

As a Fellow in the Design and Innovation in Marketing Fellowship, I contributed the program’s logo–a simple symbol representing out-of-the-box thinking in the typically structured world of businesses.

Related Posts

  • Brand development for international coffee brand: Bourbon Coffee
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD
  • Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)
  • Acronym logo makeover: SAS Acupuncture
  • District Capital Management Identity

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Infographic: pollution from sewage (2011)

A proposed infographic about the levels of pollution from sewage in the Chesapeake Bay.

Quote note

“Иван Яковлевич, как всякий порядочный мастеровой, был пьяница страшный. И хотя каждый день брил чужие подбородки, но его собственный был у него вечно не брит.” Not sure about the grammar, but it’s adorable. I love the contrast of words like “proper” and “drunkard,” and this idea of “I don’t live what I sell.” Reminds me… [Continue Reading]

Tips for graduates || 2lch

Have a good meeting.

How can you challenge yourself to make a tiny improvement to a routine task? While sitting in a meeting last week, I realized that the way people took notes sharply impacted their ability to implement meaningful change after a meeting. That made me wonder if making changes to the note-taking environment (i.e., the paper you… [Continue Reading]

Aerie Shimmer eau de toilette packaging inspiration || 2lch

Aerie Shimmer eau de toilette

Can you believe this is a perfume sample? This was such a fun little package to hold–reminded me of this one type of candy I’d get sometimes as a kid. However, I need to point out a few things: As much as I loved the package, I’m not sure how it fits with the rest… [Continue Reading]

8 || 2lch

Hello, LetterCult!

As I previously mentioned, I’m trying to get my type skills in order. I know that practice is the only way to get good at something, so I’m forcing discipline through submissions to compilations such as the Alphabattle on LetterCult. Today they posted my first submission! The idea is that participants submit interpretations of a… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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