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2LCH

A world of purposeful work. ¡Que milagro!

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The Lucubrators blog identity

The Lucubrators blog identity || 2lch

The Lucubrators is a personal blog I keep with my SO. What a great excuse to play around with hand lettering!

The Lucubrators blog identity || 2lch

The Lucubrators blog identity || 2lch

Related Posts

  • Brand development for international coffee brand: Bourbon Coffee
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD
  • Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)
  • Acronym logo makeover: SAS Acupuncture
  • A Special Sign for A Bridal Shower

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    9 || 2lch

    Fat cats for nine

    I went fishing for the first time this weekend, can’t get fish off my mind. Plus there’s something great about fat cats. So there you have my submission for Lettercult‘s Alphabattle: 9. And… HAPPY FATHER’S DAY! We’re grilling up the fish we caught and pigging out on mozzarella asparagus. And my dad’s the bestest.

    Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

    Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

    Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

    Customize everything || 2lch

    Customize everything.

    Help your home tell a story with every item. I designed these pillows after being inspired by images of the Sami people in Scandinavia. What beautiful shots. Check them out in the latest Communication Arts Photography Annual.

    Inspiring natural textures || 2lch

    Forest inspiration

    As always, some of the most beautiful textures are found in nature.  

    How can you make your business look professional?

    There are many approaches to analyzing the quality of a brand. This one focuses on simplicity—working with clear concepts, one at a time, to create a professional-looking business. Iteration, prioritizing movement over perfection, and thoughtfulness are essential. In a hurry? Download a brand audit worksheet to analyze the health of your current brand » First, let’s… [Continue Reading]

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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