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2LCH

A world of purposeful work. ¡Que milagro!

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A look back: various identities developed 2010-2011

A look back at 2011 identities || 2lch

Back when I studied at the University of Maryland, I contributed quite a lot of work to various communities around campus. These are some of them.

A look back at 2011 identities || 2lch

StriderArt was a student startup that aimed to innovate in the art buying and rental markets.

A look back at 2011 identities || 2lch

Tau Beta Pi is the premier engineering honors society.

A look back at 2011 identities || 2lch

I served as a board member and designer for terpAMA, the American Marketing Association chapter of Robert H. Smith School of Business, for two years. During that time, I contributed a wide range of materials, ranging from event fliers, branded stationary, marketing materials, and overall branding for events and conferences. The above is the branding for “From Billboards to Blogs: The Evolution of Marketing,” the undergraduate marketing conference pioneered by terpAMA.

A look back at 2011 identities || 2lch

GreekUs was a student startup working on creating a social network for sorority and fraternity members.

A look back at 2011 identities || 2lch

A look back at 2011 identities || 2lch

As a Fellow in the Design and Innovation in Marketing Fellowship, I contributed the program’s logo–a simple symbol representing out-of-the-box thinking in the typically structured world of businesses.

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Castaway Farm logo || 2lch

    Testimonial from Castaway Farm

    What problems did I help you solve? Designed and posted  website  for my farm business, including designing my logo. As a result, I am getting much more calls . Have you worked with other designers before? No, but working with you was great. You listened carefully to what I wanted, then provided several design options… [Continue Reading]

    Hello

    I’m a designer and entrepreneur in the Washington, DC metro area. Keep up with me @chka.

    Tips for graduates || 2lch

    5 tips for brave hearts on the edge of new careers (or, “how to get out of bed in the morning”)

    I’ve recently been invited to share my experiences with soon-to-be graduates. I guess the reasoning was that I’m still young enough to relate, and supposedly a few years wiser. Also, my career choices have proven me to be just a little crazy, which, for some reason, people find inspiring. So, here are some ideas I’d… [Continue Reading]

    Quote note

    “Иван Яковлевич, как всякий порядочный мастеровой, был пьяница страшный. И хотя каждый день брил чужие подбородки, но его собственный был у него вечно не брит.” Not sure about the grammar, but it’s adorable. I love the contrast of words like “proper” and “drunkard,” and this idea of “I don’t live what I sell.” Reminds me… [Continue Reading]

    Marketing Research Colloquium Logo || 2lch

    Aloha, notebooks

    These aren’t pretty pictures, but some of the collateral that I’ve designed for an upcoming conference arrived today. Thought I’d share. It’s nice to help out my alma mater. With this one, I had fun playing with a letterform-driven logo solution that represents the unlocking of ideas. Hence the keyhole imagery and a quirky (and… [Continue Reading]

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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