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2LCH

A world of purposeful work. ¡Que milagro!

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Aloha, notebooks

These aren’t pretty pictures, but some of the collateral that I’ve designed for an upcoming conference arrived today. Thought I’d share. It’s nice to help out my alma mater.

MARC notebookMARC logo

With this one, I had fun playing with a letterform-driven logo solution that represents the unlocking of ideas. Hence the keyhole imagery and a quirky (and meaningless, to be honest) visual reference to Moscow metro tokens.

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  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD
  • Brand Identity and Marketing Collateral Design for To My Door DC (A Door-to-Door Drycleaning Company)
  • Creating a Unique Look with Digital Painting: Tom Kielty’s “…Cuz I Had To” CD Cover
  • Acronym logo makeover: SAS Acupuncture

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Sell Art Without Selling Out || 2lch

    Sell Art Online Without Selling Out: 4 lessons learned from Lewis Howes’s creativeLIVE workshop, and how to apply them as an artist

    In early December, Chase Jarvis’s (@chasejarvis) and Craig Swanson’s (@craigmswanson) brainchild creativeLIVE (@creativeLIVE) ran a seminar on online businesses hosted by former pro athlete and entrepreneur Lewis Howes (@LewisHowes), with guest appearances by Derek Halpern (@derekhalpern), James Wedmore (@jameswedmore), and Amy Porterfield (@AmyPorterfield). The workshop did a great job covering the basics—it featured discrete lessons… [Continue Reading]

    Tunes for the heart.

    I created these save the dates for good friends who wanted to combine a bit of whimsy with their  Irish and Russian roots, as well as their love for awesome love song mixes. There’s more! Check out the bachelorette party invites, and the final invite and day-of stationary!

    Hi I’m Anna and I take Bauhaus for granted.

    I really do. A couple of weeks ago, our studio’s co-creative director sent us junior designers to the National Gallery of Art. Our mission was to check out the Bauhaus in print exhibit and report back (aka avoid being bored to death on a slow rainy day in the studio). I really wanted to come… [Continue Reading]

    Castaway Farm logo || 2lch

    Castaway Farm identity

    Castaway Farm in Jackson, New Jersey, needed a logo that communicated the owner’s personality and allowed the company to stand out among specialty breeders. The final art-nouveau-inspired brand identity was both fun and appropriate as a breeder’s seal. The floral elements visible in the logo are continued throughout branded material, such as titles of various… [Continue Reading]

    2lch || Show, don't tell

    Don’t tell.

    Show, don’t tell. How can we do more of that in our businesses, in our personal lives, in our internal dialogues? Just something to focus on for the next indefinite stretch of time.

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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