Archive.

Another day.

I wish I would be as energetic when I come home at night as when I get to work in the morning.

Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

Thinking of home

Things are finally calming down a bit. I’m printing this piece as a poster to hang in the sunny apartment we’ll occupy next year. Saint Petersburg and its people are so beautiful.

Testimonial from Castaway Farm

What problems did I help you solve? Designed and posted website for my farm business, including designing my logo. As a result, I am getting much more calls . Have you worked with other designers before? No, but working with you was great. You listened carefully to what I wanted, then provided several design options… [Continue Reading]

Acronym logo makeover: SAS Acupuncture

I really love doing makeovers on existing materials. It’s really energizing for both me and the client when I can take something they have already tried and refine it just a bit to help them say exactly what they’ve been trying to say all along with, say, their logo. This was the case with SAS, an acupuncture practice I helped… [Continue Reading]

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Want me to put my skills to use for your project?

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