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2LCH

A world of purposeful work. ¡Que milagro!

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Creating a Professional Business Brand

Remember: each time someone interacts with your company, whether directly through packaging or a conversation, or indirectly through seeing an advertisement or visiting your website, you have an opportunity to create an experience that is deeply important to a customer. Do not waste these opportunities.


This worksheet identifies critical components of a healthy brand, and provides a simple audit to help you evaluate what to work on.


creating-a-professional-business-brand-2LCH creating-a-professional-business-brand-audit-logo-website-packaging-2LCH creating-a-professional-business-brand-audit-wishlist-improvement-2LCH

Two ways to get the worksheet:

  • Get it for FREE by downloading it here. No strings attached, I hope it helps! If you do the worksheet, I’d love to hear your comments.
  • Choose to pay a small fee for the time it took me to make this worksheet. Please use the form below to do so.

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2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

Enjoy some more posts!

Association magazines || 2lch

Association magazines: ASCA, ACC, NFLPA, SAF

The following magazine spreads were designed while employed by Bussolati Associates in Washington, DC. Publications include magazines from the American School Counselor Association (ASCA), the National Football League Players Association (NFLPA), the Society of American Florists (SAF), and the Association of Corporate Counsel (ACC).

Do not be evilly ironic.

An illustration and a lesson for you, my dear reader.

Testimonial from Urbana Academy

What problems did I help you solve? Incomplete, out-of-date and low functionality website. So far, the results are increased functionality, up-to-date behind the scene stability and flow, and a much improved look. Have you worked with other designers before? Yes and working with you has been a breath of fresh air. I am much better… [Continue Reading]

Cocoon Kids by Joseph Grammer cover

Designing a book cover: COCOON KIDS by Joseph Grammer

  It’s always a pleasure to make art for art. I was really happy to work with Joseph Grammer on his book of short stories. Cocoon Kids is a collection of stories about people from all walks of life and the relationships they find themselves in. There’s a man who isn’t capable of love unless… [Continue Reading]

Testimonial from Zazz Deals

What problems did I help you solve? Anna helped me develop a visual brand identity for my company and website which has received nothing but complements since our launch. She was able to take my words about what the brand should represent and develop a powerful logo and icons the express the brand ideal. Have… [Continue Reading]

Recent posts

  • Animation Assets for Advocacy with LAI Video
  • Empowering transportation through data: Transit Labs
  • Brand development for international coffee brand: Bourbon Coffee
  • Marketing website for tax advisers: RushTaxes
  • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

What is 2LCH?

2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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