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2LCH

A world of purposeful work. ¡Que milagro!

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Kamikaze recipe, hats off to [now extinct] Santa Fe Cafe in College Park, MD.

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    2lch || Community Ladders identity

    Brand Makeover and Marketing Materials for a Social Enterprise in the Personal Finance Space: Community Ladders

    Community Ladders is a great example of an organization that does a great thing on a shoestring budget. We worked together to re-design the brand identity and apply the new visual direction across a variety of materials.        Below is the series of milestone images created for the Facebook page:

    Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

    Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

    Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

    Testimonial from District Capital Management

    What problems did I help you solve? TH: We are four finance and investment professionals with knacks for numbers and cents.  Our expertise lies in figuring out markets but figuring out our brand identity was challenging at best.  Anna took the time to understand our mission, our philosophy, and our individual and collective personalities and… [Continue Reading]

    Testimonial from HouseofBoutiques.com

    What problems did I help you solve? Anna has been working with us consistently to help us build our brand for a variety of projects. From client-relation brochures and handbooks to graphics for our social media followers and email clients. Her design work has always helped enhance our brand beyond what we can do on… [Continue Reading]

    How to get a free logo from a designer

    The post below is my answer to “What are some good ways to get a free logo design?” on Quora. Note that I am in no way advocate for asking for free work, and generally consider it an insult. After joining everyone else in shaking my fists with fury, I’m not going to add to… [Continue Reading]

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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