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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

Kamikaze recipe, hats off to [now extinct] Santa Fe Cafe in College Park, MD.

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  • Zazz Deals identity
  • Protected: Test

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    Zazz Deals identity || 2lch

    Zazz Deals identity

    Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

    Tips for graduates || 2lch

    5 tips for brave hearts on the edge of new careers (or, “how to get out of bed in the morning”)

    I’ve recently been invited to share my experiences with soon-to-be graduates. I guess the reasoning was that I’m still young enough to relate, and supposedly a few years wiser. Also, my career choices have proven me to be just a little crazy, which, for some reason, people find inspiring. So, here are some ideas I’d… [Continue Reading]

    Beautiful natural textures || 2lch

    Beach inspiration

    A little while ago I shared some inspiring natural textures that were found in a forest. The following set of inspiring natural textures comes from a beachside park in Fort Walton Beach, Florida. Enjoy!

    Strategy in Graphic Design: Analyzing the industry with Porter's Five Forces

    Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

    Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

    Infographic: pollution from sewage (2011)

    A proposed infographic about the levels of pollution from sewage in the Chesapeake Bay.

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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