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2LCH

A world of purposeful work. ¡Que milagro!

  • Work

Public enemy no. 2.

Public enemy number 2

Aw. Notice the delicate balance of priority between the dog poop story and the Turkish earthquake story.

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    I can also be found on Dribbble, Facebook and Twitter.

    2LCH is the graphic design, branding, and web development practice of Anna Tulchinskaya. It’s pronounced /Tulch/, just like the first five letters of Anna’s last name.

    Enjoy some more posts!

    2lch ModelCo Lip Gloss

    ModelCo Lip Gloss

    Not sure if I’ll ever find this actually useful, but I’m so happy to see a lip gloss tube that has a mirror built into it. All companies should attempt to eliminate users’ pain points while using a product.

    Marketing Research Colloquium Logo || 2lch

    Aloha, notebooks

    These aren’t pretty pictures, but some of the collateral that I’ve designed for an upcoming conference arrived today. Thought I’d share. It’s nice to help out my alma mater. With this one, I had fun playing with a letterform-driven logo solution that represents the unlocking of ideas. Hence the keyhole imagery and a quirky (and… [Continue Reading]

    Zazz Deals identity || 2lch

    Zazz Deals identity

    Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

    Herbal Essences is silly

    When I first saw these on the shelves, I was a little shocked. I still am. Why is Herbal Essences channeling “preteen sunscreen” in their packaging? Where is the “herbal essence”? I have this weird nostalgia about this brand being my grandma’s favorite shampoo back in the ’90s, and I think she was sold on… [Continue Reading]

    CSS Sammy || 2lch

    Sad CSS Sammy

    Recent posts

    • Animation Assets for Advocacy with LAI Video
    • Empowering transportation through data: Transit Labs
    • Brand development for international coffee brand: Bourbon Coffee
    • Marketing website for tax advisers: RushTaxes
    • Logo Makeover for a Spirited and Hand-Crafted Brand: The Red Bandana Bakery in Bethesda, MD

    What is 2LCH?

    2LCH is the professional practice of Anna Tulchinskaya. Anna is a graphic designer and web developer servicing Northern Virginia (Arlington and Alexandria), Montgomery County, Maryland, and Washington, DC.
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    © 2026 · Anna Tulchinskaya · ALl rights reserved